Ultra Violet (UV) filters have been around for a long time from the old film days. Their original purpose is to block UV light that would cause hazing in old film photos. Even modern films before digital photography are immune from UV light, digital cameras are not sensitive with UV light either. In the meantime, Read more about PowerUV™ – Gorilla® Glass Based UV Filters[…]

Introducing PowerXND 2000 The most powerful variable neutral density filter*. With the best light reduction and resolution capabilities,  PowerXND™ 2000 filters can be used in a wide variety photography as well as video applications. It’s one filter that can replace multiple fixed ND filters. * As of February 17th 2016 Extended range ND 16 – Read more about PowerXND™ 2000 – Most Powerful Variable ND Filter[…]

Press Release: Aurora Aperture Introduces PowerXND™ 2000 Variable ND Filter Irvine, California, February 19, 2016 – Aurora Aperture Inc., a Southern California startup, today has introduced PowerXND™ 2000 variable ND (neutral density) filter family. The PowerXND™ 2000 has 11 stops (ND2000) of light reduction capacity which previously has been only available in fixed neutral density (ND) Read more about Press Release: Aurora Aperture Introduces PowerXND™ 2000 Variable ND Filter[…]

Press Release: Aurora Aperture Introduces PowerUV™ Protection and PowerCPL™ Filters Irvine, California, July 8, 2016 – Aurora Aperture Inc., a Southern California startup, today has introduced PowerUV™ protection and PowerCPL™ filter families. “One of the first lens accessories people would buy for their new lenses is an UV filter, as they were hoping an UV Read more about Press Release: Aurora Aperture Introduces PowerUV™ Protection and PowerCPL™ Filters[…]