Press Release: Aurora Aperture Introduces PowerXND™ 2000 Variable ND Filter

Press Release: Aurora Aperture Introduces PowerXND™ 2000 Variable ND Filter

Irvine, California, February 19, 2016 – Aurora Aperture Inc., a Southern California startup, today has introduced PowerXND™ 2000 variable ND (neutral density) filter family.

The PowerXND™ 2000 has 11 stops (ND2000) of light reduction capacity which previously has been only available in fixed neutral density (ND) filters. It is the most powerful variable ND filter today.* With the best light reduction capacity and image quality, the PowerXND™ 2000 family of filters can be used in a wide variety of photo as well as video applications. It’s one filter that can replace multiple fixed ND filters.

“ND filters are popular among landscape photographers and videographers for reducing the amount of light,” said Jinfu Chen, founder, and CEO of Aurora Aperture Inc. “Variable ND filters are useful as they can replace multiple fixed ND filters. However, the variable ND filters in the market today typically have 6+ usable stops, whereas users often demand more stopping power: such as 10 or more stops. Our PowerXND 2000 family of variable ND filters will be able to satisfy this requirement with additional benefits such as superior image quality that rivals fixed ND filters and slim frame profile to prevent vignetting in wide angle lenses.”

Designed in California by Aurora Aperture, the Aurora PowerXND™ 2000 has a slim filter frame which helps minimize vignetting on wide angle lenses. With an overall filter profile of 5.5mm, the Aurora PowerXND™ 2000 is 45% thinner than most commercially available variable ND filters*.

Multilayer nano-coating technology is utilized for anti-reflection and light reduction thus eliminates color shift and protects the filter surfaces.

Availability and Pricing

The Aurora PowerXND™ 2000 filter will be available through crowdfunding in February 2016 and to the general public as well as dealers in Summer 2016. List price will start from US$159 based on filter thread sizes.

* As of February 17th, 2019